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Shake Some Hands

For today’s post, I wanted to talk about networking. In a previous post, we discussed the business card and how important it is to have one, and have one with you.

Networking can bring about images of people standing alone in a seminar, expo, workshop, after hours, or company party. Business people, just standing there, practicing their hand shake and business pitch. A sea of dodging eyes and uncomfortable silence, broken by small talk that can suck the life out of you… Okay, maybe I’m overdoing it, but we’ve all been there.

I recommend the following:

  • Learn by observing the people around you (And, read! I really like this guy and this guy and this guy.)
  • Have a bunch of business cards, easily accessible. Just resist the urge to throw them at people.
  • Know yourself. (Can you easily explain what your business does? Who is a good type of client and/or referral partner?  Mr. Misner is incredible at networking. Check out his website here.)
  • Be an asset. (Help others, you need to be an expert in your industry. Show how you can help!)
  • Keep up on current events. You’ll be able to have meaningful conversations. ( I use Google Reader to collect all the news I follow. It organizes everything into one location for easy access.)
  • Follow through. If you can help make a connection for someone or be a resource, then don’t put it off!
  • Take notes. (I have no shame in flipping a new connections card over and write notes about them, or if I can help them.)

These are just a few things to keep in mind while networking. I wish I could claim ownership of this list, but they have been repeated by many terrific networkers. Go visit your local library and take advantage of those free resources!!

Photo Credit: oooh.oooh

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